Creation Entertainment Becomes the ‘Official’ Convention Company for ‘Outlander’

It was announced today that Creation Entertainment is now the official convention for Outlander, after partnering with Sony Pictures Television to become so.  In addition to the New Jersey convention in August, they have announced another convention in Las Vegas in July (HOT!).

What does this mean for the smaller conventions run by smaller companies or fans?  I am not involved in the business of conventions and have not tried to hold one on my own, so those who have may be able to speak better about what this means for other conventions.  However, it should be noted that Sam Heughan and Caitriona Balfe will be at Wizard World Chicago at the end of August, so an exclusive contract with Creation Entertainment (if there is such a thing) may not exclude them from other convention companies.

Source: Creation Entertainment